Visual Identity and Packaging design for Amaro Alpestre

The design extends the existing Amaro Alpestre brand with two distinct, story-driven identities for its new products. Each sub-brand features unique illustrations and color palettes while maintaining a cohesive connection to the parent brand.

"Il Campione" (The Champion): Evokes a sense of victory, achievement, and perhaps a playful competition. Features an illustration of a skier in a dynamic pose, suggesting athleticism and challenge. The label layout is structured with a clear hierarchy, emphasizing the "Il Campione" name and "Amaro Speciale" designation.

"Il Bandito" (The Bandit): Suggests a sense of adventure, rebellion, and perhaps a touch of mystery. Features an illustration of a figure with a sack slung over his shoulder, hinting at a journey or a hidden treasure. The figure's posture and the overall composition create a sense of intrigue.