This visual identity was designed for Lenovo's new communication project, "One Lenovo Breakfast Call," aimed at providing subscribers with updates, tips, tricks, talks, and news about the Lenovo world. The branding is designed to be inviting, informative, and representative of a morning connection.
The logo features a stylized coffee cup icon, composed of two overlapping speech bubbles. This cleverly merges the idea of a "breakfast call" with communication and dialogue. The overlapping bubbles symbolize conversation and the sharing of information, while the coffee cup clearly suggests a morning setting.
The primary color used is the warm, inviting shade of Lenovo red. This color is energetic and stimulating, fitting for a morning communication. It also aligns with Lenovo's brand identity, creating a sense of consistency and familiarity. The use of white for the coffee cup and background ensures a clean and readable design.
The typography is clean and modern, prioritizing readability and clarity. The sans-serif font is likely chosen to complement the contemporary feel of the brand and ensure that the information is easily digestible.
The visual identity is friendly, approachable, and informative. It successfully captures the essence of a morning connection and communication through the clever combination of the coffee cup and speech bubble icons. The design is intended to make subscribers feel welcome and engaged, encouraging them to tune in for updates and news about the Lenovo world.